Niijournal was launched on 10 May 2016. Birthed from London-based photographer Campbell Addy’s vision of creating a publication that embraces and encourages diversity, Niijournal illuminates the representation (or lack thereof) and the hardships that certain groups have endured along with their triumphs and inspiring life stories. Addy and individuals from various walks of life have achieved this aspiration through a diverse and elegant execution of art, photography, fashion editorial and political and cultural discussion. We are living in a generation where our differences are being positively and negatively broadcasted at a rapid rate and ideals and viewpoints are being reshaped constantly. Niijournal’s main objective is to “educate, not irritate.”